The SMS Coach, Justin H Mueller

Nebraska SMS Marketing and A2P Messaging Rules

A plain-language, source-linked guide to Nebraska authorities relevant to SMS, MMS, telemarketing, privacy, consent, and do-not-call issues.

2source records
1fact-dependent coverage
1related authority

What the sources say

The Nebraska source records on this page do not establish a broad text-specific rule, but 1 record may apply depending on the program facts. Those conditions are shown rather than treated as settled coverage.

Authorities and official sources

Each entry explains what the source says, where its limits are, and what it does not establish.

State law · Current

Neb. Rev. Stat. § 86-242

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Not yet reviewed · No current substantive review date recorded

Existing claims, limitations, assessment and historical verification labels are preserved; their presence is not evidence of a current review.

How this authority relates to messaging

This source may apply to text messaging, but the result depends on facts the source does not resolve automatically.

What the source establishes

  • Neb. Rev. Stat. § 86-242 reaches certain automatically delivered messages.

Limits and important context

  • Attorney General enforcement.
  • The statute does not expressly define “message” as SMS/MMS, so text application remains conditional.

Official and supporting sources

  1. § 86-242, “telephone solicitation”
Source and review details
Jurisdiction
Nebraska
Source type
State law
Recorded operative status
Current

State law · Current

Nebraska Data Privacy Act

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Citation pinpoints checked; substantive review pending · Pinpoint check: 2026-09-16

Section 87-1103 addresses applicability and exemptions; 87-1118 addresses sensitive-data sales by covered smaller entities; 87-1101 identifies the Act. Chapter 87 is a broader full-text reference. This pinpoint check does not independently verify every operational claim, effective date or enforcement conclusion.

How this authority relates to messaging

This source is relevant to the broader program, but the recorded text does not expressly establish general SMS or MMS coverage.

What the source establishes

  • Data minimization, compatible-use limits, security, sensitive-data consent, and exclusive AG enforcement; no private right of action.

Limits and important context

  • Applies to businesses in Nebraska or offering products/services consumed there, unless small-business exempt, with a separate sensitive-data-sale rule even for certain smaller entities. Material for any program using sensitive phone-number-linked data or sharing sensitive segments with third parties. Nebraska’s special rule for sale of sensitive data by otherwise exempt small businesses is the main reason to add it to the ledger instead of treating it as just another standard state privacy law. Operative January 1, 2025. Strongest surfaced official source is the Nebraska Legislature text. Operative January 1, 2025; enforcement is at § 87-1119; no private right of action.

Facts that may change the result

  • Does the organization fall within the Nebraska Data Privacy Act, including its sensitive-data rule for certain small businesses?

Official and supporting sources

  1. Neb. Rev. Stat. § 87-1103
  2. Neb. Rev. Stat. § 87-1118
  3. Nebraska Revised Statutes, Chapter 87 — full chapter text
  4. Neb. Rev. Stat. § 87-1101
Source and review details
Jurisdiction
Nebraska
Source type
State law
Recorded operative status
Current

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